ROLE

Designer

GENRE

Event Advertising / Digital Display

YEAR

2025

A multi-size digital banner campaign promoting Lone Star Ballet’s Brother’s Grimm — a haunting fall production running October 17–18. The suite spans leaderboard, rectangle, and portrait formats, each adapted to preserve visual hierarchy and legibility across placements without sacrificing the theatrical mood of the source material.

Dark atmospheric photography anchors every unit while bold display typography carries the urgency of a limited-run event. The result is a cohesive campaign system that translates consistently from a cramped sidebar to a full-width banner — giving Lone Star Ballet a polished, professional presence across digital channels ahead of opening night.

Themes

• Theatrical atmosphere translated to digital formats
• Typography-driven hierarchy across constrained layouts
• Cohesive multi-size campaign system
• Event urgency balanced with brand elegance