ROLE

Director / Writer / Motion Designer

GENRE

Brand Advertising / Motion Graphics

YEAR

2026

AW Broadband – We Live Here Too opens with a few familiar pain points. The bill that keeps climbing, the phone that keeps ringing. A sequence of motion graphics and kinetic type builds the frustration with rhythm, letting the message land without many visual cues.

The sound design carries as much weight as the visuals, punctuating each beat so at the end nothing feels wasted. To top it off, I added a touch of local Texas charm with a playful falling cowboy hat landing on the letter “O”.

Designed for Facebook and Instagram placement, for an audience that already feels the problem and just needs someone to name it. The result is a local voice cutting through noise made by people who have the same internet, and live in the same neighborhoods.

Themes

• Frustration as a shared local experience
• Trust built through proximity, not polish
• The tension between corporate indifference and community investment
• Brevity as a form of respect for the viewer