ROLE

Graphic Designer

GENRE

Print Media / Personal Projects

YEAR

2026

AW Broadband – We Live Here Too opens with a pain point every Panhandle resident knows by heart: the bill that keeps climbing, the phone that keeps ringing into nothing. The spot doesn’t argue — it observes. A tight sequence of motion graphics and kinetic type builds the frustration with rhythm and restraint, letting the message land before the turn arrives.

The pivot is the whole point. They’re not from here. We are. The line isn’t a boast — it’s a quiet reframe, and the pacing earns it. Sound design carries as much weight as the visuals, punctuating each beat without overplaying the moment. At twenty seconds, nothing is wasted.

Designed for Facebook and Instagram placement, the spot trades spectacle for specificity — built for an audience that already feels the problem and just needs someone to name it. The result is less advertisement than acknowledgment: a local voice cutting through noise made by people who left.

Themes

• Frustration as a shared local experience
• Trust built through proximity, not polish
• The tension between corporate indifference and community investment
• Brevity as a form of respect for the viewer