ROLE

Director/Motion Graphics

GENRE

Animated Brand Campaign

YEAR

2025

The spot borrows from sports broadcast — telestration lines, play-call overlays, scoreboard flips — and uses that language to reframe what a financial coach actually does. The credit union isn’t selling a product. They’re calling a play. The motion graphics make that literal.

Every animated beat is tied to a decision point: a debt payoff path traced like a receiver route, a savings total that flips like a final score. The energy stays high without tipping into chaos. Fast cuts, bold type, one hero moment of silence right before the number lands. That’s where it earns its keep.

Themes

• Coaching as strategy, not advice
• Financial progress as a scorable game
• The credit union as teammate, not institution
• Motion as clarity, not decoration