ROLE

GRAPHIC DESIGNER

GENRE

Internal Communications / Company Culture

YEAR

2026

When AW Broadband expressed the need for better internal communication, I took the initiative to design and launch their first-ever employee newsletter — The AW Upload.

Previously, the company had no regular newsletter or centralized way to celebrate wins, share updates, or recognize team members. I designed the entire publication from the ground up, establishing a modern, cinematic visual identity that reflects the company’s industrial roots while feeling professional and engaging.

The newsletter features a clean two-column layout with a dark theme, strong typography, and high-quality photography. Each issue includes employee spotlights (such as Employee of the Year), company stories, operational updates, and recognition sections.

Concepts

• Full visual identity and template design
• Layout system (sidebar metadata + rich editorial content)
• First issue production (February 2025)

Impact

• Successfully launched the inaugural issue
• Created a sustainable, reusable format for future monthly/quarterly releases
• Improved internal engagement and company culture through consistent recognition and storytelling